Data show that from January to June 2019, the economic growth slowed down, resulting in a decline in purchasing power of consumers in a buyer's market, a decline in sales and sluggish panel demand. But the panel manufacturing still maintains the high speed growth, the supply and demand imbalance is serious, the price drops obviously, the global TV panel industry faces the crisis.
TV panel production area increased by 12.2% year on year
In 2019, three high-generation LCD production lines have ushered in the mass production climb, and in 2018, the mass production line has reached full production, the global LCD TV panel production area maintained a rapid growth trend. According to Sigmaintell, global LCD TV panel capacity increased by 12.2% in the first half of 2019 compared with the same period last year, and is expected to grow by 8.8% in 2019.
Shipment size growth, 55 inch market share declined
According to Sigmaintell, 140 million LCD TV panels were shipped globally in the first half of 2019, up 3.6 percent year on year. The shipment area reached 77.34 million square meters, up 10.4% year on year. However, the growth rate of shipment is lower than the growth rate of panel production capacity, and the industry inventory is gradually rising. By the end of June 2019, the overall inventory of panel factory has exceeded 2 weeks. At the same time, due to terminal sales as expected, the channel and brand inventory higher, the third quarter panel shipment power weakened.
From the perspective of size structure, the proportion of 32 "in the first half of the year is still high; In the size segment from 39 "to 43", the overall share is stable, with 40 "decreasing and 43" increasing. With the increase of G10.5 supply, it is expected that the market share of 43 "will increase greatly. Middle size segment 49 "rapidly shrank, 50" supply stabilized; The price of 65 "has been significantly reduced, and the market share of 55" has decreased. The market share of 55 "in the second quarter has decreased by 1.3 percentage points compared with the previous quarter.
Domestic manufacturers account for nearly 50%, highlighting the scale advantage
In the first half of 2019, the Chinese mainland accounted for 45.8% of the world's panel shipments, according to Sigmaintell, a consultancy. BOE, LGD and Innolux ranked the top three respectively, with CSOT rounding out the top five at fourth and Samsung at fifth.
Boe shipped 27.6 million units and was a close second to LGD. LGD's shipments of LCD TV panels fell 4.5 percent year-on-year to 22.65 million units, ranking second. Innolux shipped 21.92 million tablets in the first half of the year, up 5.6% year on year, ranking third globally. Samsung (SDC) saw shipments fall 10.6% year on year in the first half of 2019. Samsung (SDC) has strategically withdrawn from the large-size LCD field. It will shut down part of G8.5 production capacity in the second half of the year, and will deploy new QD OLED technology to seek technological innovation to break through in an increasingly difficult operating environment. China Star Optoelectronics (CSOT) ranked into the top five, G10.5 generation line mass production climb, its in 55 "above the large size product supply will grow significantly.